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Australian Merino
The natural choice.

Merino SOURCE

Articles

Consumer insight

The abundance of choice has lead consumers to become more discerning in their approach to purchases.

Colour trends

The first impressions of spring/summer 2009 is that of a fresh and resolute season, with an optimistic approach to a contemporary and energetic interaction of opposites.

Textiles

Easy-to-care shower freshness

The natural performance of Australian Merino wool has taken a convenient new twist thanks to Australian Wool Innovation’s revolutionary MerinoFresh™ technology.

Year-round comfort that's lightweight and versatile

MerinoCool™ fabrics provide the transeasonal versatility and comfort required for everyday wear.

Latest News

AWI presents a new era of Australian Merino at Outdoor Retailer

During Outdoor Retailer this August, AWI will present a range of educational seminars highlighting the key benefits of Australian Merino wool.

Shanghai fashion designer, Qiu Hao win.

MME Sonia Rykiel, Patron of The Woolmark Prize, announced Qiu Hao from China will now join design greats Karl Lagerfeld, Yves Saint Laurent, Donna Karan, Ralph Lauren, Romeo Gigli, Dolce & Gabbana and Giorgio Armani in the Woolmark hall of fame, as the 2008 winner of the inaugural Woolmark Prize

Protégé’s Showcase Merino wool at RAFW

One of Australia’s rising fashion talents has joined the world’s best young designers who showcased Australian Merino wool at Rosemount Australian Fashion Week (RAFW).

Tools

Sourcing Guide

Search for high quality Australian Merino wool products with ease.

Click here to be a part of the miracle that is Australian Merino

Designer Directory

Friedrich Gray

Ben Pollitt of Friedrich Gray is part of a new breed of anti-fashion designers, he mixes androgynous styling with wit.

Your Business

Links

Links to partners and industry groups to help you expand your business.

Natural. Biodegradable. Sustainable.

Produced in extensive grassland terrain, Australian Merino wool is the natural fibre solution.
Click here for more.