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Australian Merino
The natural choice.
Articles
Trends & Insights
The abundance of choice has lead consumers to become more discerning in their approach to purchases.
The first impressions of spring/summer 2009 is that of a fresh and resolute season, with an optimistic approach to a contemporary and energetic interaction of opposites.
Textiles
The natural performance of Australian Merino wool has taken a convenient new twist thanks to Australian Wool Innovation’s revolutionary MerinoFresh™ technology.
MerinoCool™ fabrics provide the transeasonal versatility and comfort required for everyday wear.
Latest News
During Outdoor Retailer this August, AWI will present a range of educational seminars highlighting the key benefits of Australian Merino wool.
MME Sonia Rykiel, Patron of The Woolmark Prize, announced Qiu Hao from China will now join design greats Karl Lagerfeld, Yves Saint Laurent, Donna Karan, Ralph Lauren, Romeo Gigli, Dolce & Gabbana and Giorgio Armani in the Woolmark hall of fame, as the 2008 winner of the inaugural Woolmark Prize
One of Australia’s rising fashion talents has joined the world’s best young designers who showcased Australian Merino wool at Rosemount Australian Fashion Week (RAFW).
Tools
Sourcing Guide
Search for high quality Australian Merino wool products with ease.
Click here to be a part of the miracle that is Australian Merino
Designer Directory
Ben Pollitt of Friedrich Gray is part of a new breed of anti-fashion designers, he mixes androgynous styling with wit.
Your Business
Links to partners and industry groups to help you expand your business.
Natural. Biodegradable. Sustainable.
Produced in extensive grassland terrain, Australian Merino wool is the natural fibre solution.
Click here for more.
