Innovation, versatility, breathability and durability are some of the many benefits that Australian Merino offers to the outdoor apparel market.

During Outdoor Retailer this August, Australian Wool Innovation (AWI) will present a range of educational seminars highlighting the key benefits of Australian Merino wool; AWI will also be presenting an innovative Merino collection which demonstrates the unquestionable versatility of this natural fiber.

“Outdoor Retailer is a great event for us to showcase our innovative technologies and to discuss new standards, partner benefits and environmental progress,” said Edwin Nazario, Senior Vice President of the America’s for AWI.

“This August, we also look forward to presenting the evolution of the company brand portfolio and introducing the improved standards due to this newsworthy revival.”

An overview of the seminars follows:

• Quality Assurance:
  10:30am
  Merino Active will form part of the AWI brand portfolio - providing a unique point for the outdoor and active market. Learn about the quality assurances associated with the Merino Active brand whilst gaining an understanding of how it can benefit your business.
• Innovative Merino Sourcing:
  1pm
  Merino wool was once at the fore of the sportswear market. Through innovative developments and the increased consumer demand for natural fibers, it is once again in the spotlight with apparel suppliers across the globe.
  
  Review innovative product developments, learn about the assistance AWI can provide in regards to your supply and sourcing networks, and discuss opportunities for product development specific to your business.
  
• Ethical and environmental progress by the Australian Wool Industry:
  3pm
  Hear how the Australian wool industry is progressing in environmental and ethical areas; in particular the area of mulesing and animal husbandry.
  
  Learn more about the natural, attributes of the Merino fiber and how Australian woolgrowers are working with the environment to ensure the sustainability of the wool industry for generations to come.
  
  This seminar will open for questions and discussion.
  
  

Retailers and manufacturers are encouraged to attend the AWI seminars taking place each day for an introduction to Australian Merino fiber and the benefits of Merino Active.

Each seminar will occur daily throughout the show.

For more information on Merino Active or product innovations contact us or RSVP for your place at the seminar

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