AWI Global Sites

Merino Innovation

about merino

A million years in the making, Merino is undergoing a renaissance.

Soft as silk yet durable, warm yet breathable, Merino can purr on a catwalk or protect on a climb up K2.

With the help of Australian Wool Innovation, Merino is being rediscovered and reshaped by designers keen to take advantage of the move back toward natural fibres.

A product of the ages, a yarn for all seasons, Merino is the fibre for our times.

Benefit

Benefits

Discover the various benefits of Merino – how it’s stylish yet comfortable, high performance but easy care, and 100% natural.

Click here for more
Proof

Proof

See how Merino has consistently outperformed other fibres in laboratory testing and trials by leading athletes.

Click here for more
Care

Care

Keep your Merino garment looking beautiful longer with these simple care, laundering, and stain removal tips.

Click here for more
natural. biodegradable. sustainable.

Natural Merino

The increasing global preference for natural, eco-friendly and organic products has driven demand for environmentally assured Australian Merino wool.

Click here for more
200 years of Australian Merino wool

Merino 200

In 2007 the world is commemorating 200 years of achievements by the Australian wool industry.

Click here for more
innovative timeline

Innovation timeline

Merinos have not been standing still. From their origins in a Roman sheep improvement program in 200BC to their place as the genesis of one of the most sophisticated and highly evolved fibres on the planet. Follow the evolution of Merino to the present day.

Click here for more
Care

Sheep Breeds

Australian wool, with its superior comfort and durability, unrivalled quality and style has been developed naturally by generations of grazier families working tirelessly to develop a premium natural fibre.

Click here for more
websute user survey


websute user survey


 

websute user survey

"To create the mood, the sensuality, the fit, the comfort, and the luxury I needed, Australian Merino wool was the perfect textile."

Jayson Brunsdon, 2007

"No man-made fibre can touch it."

Akira Isogawa, 2005

"Merino wool is so luxurious. We created the shag especially for residential purposes because you can appreciate the feel better."

Lia Pielli, designer, Designer Rugs

"We had elite athletes field-test wool underwear as a base layer: wool feels like a "second skin" and truly does keep you warm when it's cold and cool when it's hot."

SWEAT Magazine, 2005