Innovation is a must to continue building a sustainable and successful business.

AWI uncovers new opportunities and markets for Australian Merino wool, and then works to develop the right products to meet the demands.

Many of the groundbreaking fabrics that have been developed recently (such as machine washable and crease-free suiting) require specialists to go right back to the drawing board to create something completely unique.

This is where AWI’s global chain of suppliers and in-depth product development knowledge come into effect.

We work all the way down the wool pipeline — right back to the farm gate.

Every new product developed with AWI adds to the bank of experience and expertise in the field of textile innovation.

Knit Innovative knitwear products can be as soft as silk, easy to care for, caring for the environment, as well as adding unique visual effects to your collection. Click here for more

Woven Australian Merino wool woven fabrics are some of the finest in the world, with new technology allowing for light-weight wovens, new textures, and shower clean suits to name a few. Click here for more

Active When a wearer moves into an active wear environment it is important that the garment can move with them and meet the desired performance requirements, innovative Merino active textiles can do just that. Click here for more

Product technology Innovative functional finishes, new knitting techniques, and other advances provide us with product technology which you may be interested in applying to your future range. Click here for more

Case study Zegna Baruffa Lane Borgosesia is the world leader in the production of fine yarns for top-quality knitwear. Today, Zegna Baruffa Lane Borgosesia buys 10 million kilograms of raw Australian Merino wool. Click here for more

Interiors AWI and The Woolmark Company are pleased to provide you with information about Woolmark and Woolmark Blend quality interior textile products. Click here for more